IT'SUGAR brings a sugar high to the Magnificent Mile

Since the 1800’s, Chicago has been the candy capitol of the world that includes the creation of Tootsie Rolls, Brach's, Frango, Wrigley Gum, Fannie May, and Mars Candy. The Chicago loop has demonstrated an amazing history in candy making. And the city continues to show passion and dedication to those wonderful, sweet treats.

Founded by candy veteran Jeff Rubin in 2006, IT'SUGAR has become one of the largest specialty candy “retailtainers” in the world, with 100 locations in U.S. including present locations in Schaumburg and Gurnee, IL. IT’SUGAR isn’t just a candy store -- it’s an experience with bright colors, humor, and loud music. Known for its absurd sugar innovations that celebrate lighthearted rebellion, IT’SUGAR aspires to a future where everyone has access to the pure joy that comes from indulging in a world with fewer rules and more sugar.

Currently, IT’SUGAR, is opening a new 11,400 square foot candy department store in the former Disney Store location on North Michigan Avenue in Chicago, IL, bringing a much-needed experience-based retail attraction to the famous Magnificent Mile on April 7th at 717 North Michigan Ave, Chicago, IL. 60611. Store hours will be the following: Sunday from 11am-7pm, Monday-Saturday 10am-8pm.

The sugar-filled emporium will also feature over-the-top displays, larger-than-life branded characters and immersive areas devoted to retro and international candy, TikTok-trending treats, and much more. Entire departments within the store are dedicated to beloved brands including M&M’s, Skittles, Starburst, Reese’s, OREO, Sour Patch Kids, PEZ and more, and are filled with unique branded confections and quirky candy-themed gifts.

Visit www.themagnificentmile.com or www.itsugar.com for more information.