LIFEWTR announces West Coast Bottled Water Collection

LIFEWTR, a premium bottled water brand committed to advancing and showcasing sources of creativity, announces the debut of its latest West Coast-inspired bottle collection, featuring the creative expressions of five diverse local artists and duos that pay homage to the unique character and landmarks of five states: Washington, Colorado, Nevada, Arizona and California. Featured artists include:

• Victor Melendez -- Seattle, WA based art director, graphic designer and illustrator, originally from Mexico City
• Jaime Molina & Pedro Barrios (i.e. “The Worst Crew”) -- Denver, CO based art duo whose work is characterized by its vibrant color palette and story-telling
• Kate O’Hara -- a Reno, NV based illustrator and artist whose artwork combines intricate nature drawings with decorative hand-lettering and a playful sense of humor
• Lauren Lee -- a Phoenix, AZ based fine art painter and public art muralist highly regarded for her colorful nature-inspired artwork
• James Haunt -- a Los Angeles, CA based muralist, whose popular large-scale pieces can be found in many high-profile locations throughout the world

The announcement follows the success of LIFEWTR’s SoCal limited-time bottle design in collaboration with featured artist Trav which debuted in 2020, inspiring the brand to expand to four additional markets this year. The limited-time bottles will be available for purchase while supplies last at retail locations across their respective states beginning this August.

To drive further visibility for their work, LIFEWTR will flood each state with the featured artist’s designs across in-store and out of home advertising, including art-wrapped LIFEWTR/PepsiCo trucks this summer. Furthermore, each artist has been commissioned to bring their artwork to life via local murals, which are slated to be unveiled in late August -- details to follow in the coming weeks.

To learn more about LIFEWTR, visit LIFEWTR.com.