National Day of Joy Survey

A recent survey of 2,000 Americans aged 65 and older has revealed that seniors are embracing the digital age and seeking ways to inject happiness into their lives. Commissioned by Comfort Keepers, a quarter of seniors believe their life advice could go viral on social media, while 63% actively engage with these platforms every day.

But it's not all about dispensing advice. The survey unveiled that seniors refuse to let age hinder their pursuit of joy and love. An overwhelming 73% firmly believe that it's never too late to find true love, with 37% even venturing into the realm of dating apps. Family (71%), friends (49%), and good weather (26%) were identified as the top three sources of happiness for older Americans.

The survey also uncovered a love for the timeless melodies that defined their youth, as well as an appreciation for today's music. The Beatles still captivate the hearts of 47% of seniors, as well as The Beach Boys, cherished by 45%, and the Rolling Stones were embraced by 38%. But today’s artists have also caught their attention –Ed Sheeran (23%), Bruno Mars (20%), and Taylor Swift (17%) were the top picks.

Two-thirds (66%) of older Americans would also be open to wearing fashion trends of yesteryear, such as bell bottoms (27%). One in five (21%) would most love to wear the style of the 1970s, which more than a quarter (26%) also cited as the best decade for entertainment.

Another thing seniors want to see re-popularized? Food trends from their youth, with 40% yearning for carrot cake to go viral.

Comfort Keepers® provides home care for seniors and adults who need assistance and is celebrating its fifth annual National Day of Joy. As part of the National Day of Joy, Comfort Keepers conducted the above survey that polled seniors on their perspectives about what brings them the most joy. The survey was conducted by OnePoll on behalf of Comfort Keepers from May 8-May 11, 2023, and polled 2,000 Americans aged 65+.

For more information visit www.comfortkeepers.com