Southern California jewelry brand gorjana continues Illinois expansion

SKOKIE, Ill. - SEPTEMBER, 2023 - gorjana, the fast-growing Laguna Beach-based jewelry brand, today announced the continuation of its impressive retail expansion in Illinois with the opening of its third Chicagoland store in the Westfield Old Orchard Shopping Center on Sunday, October 15. At the 1,474-square-foot store in the heart of Skokie, shoppers can soon browse the nationally-recognized brand’s popular designs, ranging from plated to fine necklaces, earrings, bracelets and more.

“Chicago has been an incredible home for us since we opened our doors along Armitage Avenue in 2021 and expanded to Oak Brook last Fall,” said Gorjana Reidel, Co-Founder. “As a part of the city known for its world-class art installations and cultural entertainment, Skokie is the perfect place to plant our SoCal roots, and we look forward to welcoming Old Orchard shoppers into our bungalow.”

Located in one of the largest and most historic shopping centers in Illinois, gorjana - Old Orchard will put the Southern California brand alongside other in-demand retailers and restaurants, as the open-air market district continues to evolve as one of the area’s leading lifestyle and shopping destinations. Following gorjana’s successful opening in Oak Brook last fall, the soon-to-open Old Orchard location continues the momentum of the brand’s exciting expansion across the Chicago metro area, marking its third brick-and-mortar location in the state.

“gorjana represents an exceptional addition to our roster of retailers and we look forward to welcoming the brand to Old Orchard this fall,” said Westfield Old Orchard senior general manager Serge Khalimsky. “The brand's mission and product offerings align seamlessly with our core shoppers, and we're eagerly looking forward to gorjana opening its doors to both local shoppers and tourists alike.”

When gorjana - Old Orchard officially opens its doors, shoppers will be immersed in a welcoming coastal bungalow inspired by co-founders Gorjana Reidel and Jason Griffin Reidel’s Southern California roots. Light wood finishes, a crystal quartz chandelier, and a hand-dipped Lauren Williams Tapestry inspired by the iconic Laguna Beach coastline create the perfect backdrop to gorjana’s elevated yet effortless designs.

gorjana - Old Orchard comes on the heels of a year of impressive growth and expansion for the brand, including the opening of its 50th brick and mortar store on Charleston’s King Street in June 2023. With an ever-growing collection of timeless designs ranging from plated to fine jewelry, gorjana offers something for everyone. Its renowned in-store stylists offer exceptional service, including curating layered looks that help shoppers express their unique personal styles and offering complimentary engraving for online orders.

Since gorjana was founded in 2004, philanthropy has been central to the brand’s mission and approach to community-building. Over nearly 20 years, gorjana has worked with nonprofit organizations that support a range of national causes, with a particular focus on women and children through its annual partnerships with The Breast Cancer Research Foundation, Baby2Baby, Toys for Tots, Dress for Success and more. gorjana is proud to partner with local charities in each of its locations. Local nonprofit organizations are encouraged to complete a donation request form to bring gorjana to their next event.

In October, gorjana will launch its annual month-long give back with the Breast Cancer Research Foundation, an organization committed to achieving prevention and finding a cure for breast cancer. Available at gorjana - Old Orchard and online, 50% of all sales from gorjana’s Pink Collection – the brand’s first rose gold collection – will directly benefit the Breast Cancer Research Foundation.

For more information on gorjana and its Old Orchard store, please visit: www.gorjana.com