Everyone loves a night out on the town, and holidays are a no-brainer for consumers to trade washing the dishes for a great dish out. Zenreach, the nation’s premier source of consumer foot traffic data to brick-and-mortar businesses, took a look at the top holidays from 2019 (pre-COVID), 2020 (peak COVID restrictions), and 2021 (present day) and found some interesting results.
Here’s the surprising things Zenreach learned:
- From 2020 to 2021, Memorial Day saw a 100% increase in foot traffic and jumped from number 13 to number 2 in rankings.
- Valentine’s Day was number 1 in 2020, likely due to it being the last major holiday before the COVID-19 pandemic really hit home. It dropped to sixth place in 2021 — down 54% from 2020.
- Fourth of July is ranked number one in 2021 so far, up 68% from 2020 where it ranked twelfth.
- The top holiday for 2019 was Cinco De Mayo, 2020 was Valentine’s Day, and in 2021 is Fourth of July.
- The least popular holidays to eat out on were New Year’s 2019, Memorial Day 2020, and New Year’s Day 2021.
