COD Adds Digital and Social Media Marketing Certificate

College of DuPage Adds Digital and Social Media Marketing Certificate to Robust Program Offerings

College of DuPage students wanting to gain critical experience in the digital marketing landscape can take advantage of a new Digital and Social Media Marketing Certificate.

COD Associate Business Professor Mary Rojas Carlson said that the program came about in response to a need felt by employers for skilled digital marketers in an ever-changing technological landscape.

“This high-quality certificate is a great opportunity for career changers who need fine-tuning and exposure to new mediums,” she said. “Students will have access to premier subject matter experts, real-time case studies and participate in hands-on simulations.”

Recently approved by the Illinois Community College Board, the nine-credit-hour Digital and Social Media Marketing Certificate program teaches students how to optimize a company’s digital marketing efforts through SEO, digital content creation and analysis of digital metrics. In addition, students will learn how to develop effective email marketing campaigns and how to establish best website practices.

COD Business and Applied Technology Dean Kris Fay said the certificate is ideal for marketing professionals looking to broaden their knowledge or for students looking for a career path with enormous opportunity and potential for growth.

“A student does not need to be enrolled in a graduate or baccalaureate degree program to take advantage of this certificate program,” she said. “The curriculum serves students who already have a degree and want to earn a stackable credential or first-time students looking to learn the fundamentals of social media marketing.”

Take Advantage of COD’s Digital and Social Media Marketing Certificate

Priority registration for COD’s spring 2022 semester begins Wednesday, Oct.27, and registration for all new and returning students begins Wednesday, Nov. 3. COD will continue to offer a mix of in-person, hybrid, virtual and traditional online courses as part of its measured approach.

The spring 2022 semester begins Monday, Jan.24, and includes a 16-, 12- and two eight-week sessions.

For more information about the Digital Marketing and Social Media Certificate program, contact Rojas Carlson at carlsonm@cod.edu.

Learn more about COD’s Business, Management and Marketing Program.

College of DuPage is institutionally accredited by the Higher Learning Commission. Serving approximately 21,000 students each term, College of DuPage is the largest public community college in the state of Illinois. The College grants seven associate degrees and offers more than 170 career and technical certificates in over 50 areas of study.