Healthy Aging Gets an AI Boost in Plainfield

On Aug. 12, 2026, Plainfield resident, David Streitz opened his first The Exercise Coach® studio at 24012 W Main St #104, Plainfield, IL 60544, introducing the company’s newly expanded Strength Plus™ service platform to residents throughout Plainfield and surrounding communities including Joliet and Shorewood.

The new studio opening coincides with The Exercise Coach’s 25th anniversary and the national expansion of its Strength Plus™ platform, a healthspan-focused wellness approach that combines personalized strength training, coach-assisted stretching, balance development, and cognitive fitness integration.

Named one of the top 10 fitness franchises by Entrepreneur Magazine, The Exercise Coach operates more than 225 locations nationwide and continues expanding its technology-driven approach to healthy aging, mobility, and long-term physical independence.

“The conversation today is no longer just about lifespan, but healthspan,” said Brian Cygan, CEO and Co-Founder of The Exercise Coach. “People want to stay active, mentally sharp, mobile, and physically capable as they age. Strength Plus™ was created to support that goal by combining strength, balance, flexibility, and cognitive-focused programming into one personalized system.”

The Exercise Coach franchise system provides both its signature 20-minute, twice-weekly strength workouts, powered by proprietary Exerbotics® AI-enabled, bio-adaptive technology in all 225 locations nationwide along with the company’s newest Strength Plus™ services, offered in some locations nationwide.

The Plainfield studio offers both The Exercise Coach’s signature 20-minute, twice-weekly strength workouts powered by proprietary Exerbotics® AI-enabled, bio-adaptive technology, along with the company’s newest Strength Plus™ services, which feature the Exerbotics® Balance Tracker (EBT) technology. This technology assesses balance and cognitive performance while delivering targeted exercises that simultaneously train the body and brain. The new Strength Plus™ platform includes:

• Coach-Assisted Stretching designed to improve flexibility, posture, mobility, balance, and daily movement
• Balance Transformation Training focused on stability, coordination, and fall prevention
• Cognitive Fitness Integration that combines balance and brain-based exercises intended to improve reaction time, spatial awareness, coordination, and cognitive engagement

Outfitted with high-tech computerized machines rather than traditional free weights, the studio’s equipment adjusts resistance in real time based on each client’s strength output while certified coaches supervise every session. Programs are personalized for adults of varying ages, fitness levels, and health goals.

David Streitz is a dentist in Plainfield and Joliet. The 38-year-old plans to continue working as a dentist after this Exercise Coach location opens. He was drawn to The Exercise Coach for a few reasons.

“I saw those around me (parents/grandparents/in-laws/patients) aging and because I have a health focused mindset, I could see that this franchise would greatly benefit them and improve their quality of life,” Streitz said. “I started taking my fitness more seriously after I had kids and started having a hard time keeping up with them without injuring myself. Being super busy with work led me to going down the rabbit hole of figuring out the most efficient methods of working out to get the maximum amount of gain.”

Unlike traditional gyms, The Exercise Coach operates through a structured appointment-based model designed to provide individualized attention in a smaller, more private environment:
• No more than four clients per coach during semi-private sessions
• 20-minute workouts supervised by certified coaches
• Appointment-only scheduling with no walk-ins

“We are different from big-box gyms because our studios are intentionally small, private, and highly personalized,” Cygan said. “That model continues resonating with adults looking for measurable results, efficiency, and a more supportive fitness experience.”

About The Exercise Coach®
Founded in 2000, The Exercise Coach® is a strength-first healthspan transformation brand delivering personalized, technology-assisted exercise through more than 225 locations worldwide. Powered by proprietary Exerbotics® technology, the company combines coach-led guidance, strength training, balance development, cognitive fitness integration, and recovery-focused programming to help people pursue stronger, healthier, and more active lives.