Lewis Athletics Unveils Rebranding On June 9

ROMEOVILLE, IL — With the retirement of Lewis University's mascot, "Bedcheck Charlie," the university's Athletic Department will unveil its rebranding at a June 9 golf outing at Cog Hill Golf and Country Club in Lemont.

"The new, cleaner, and more innovative look will be seen on Lewis Athletics uniforms, fan gear, facilities, and more this fall," the university said in a news release.

Lewis collaborated with Enliven Agency on developing a new Lewis Athletics identity, including logos. Several months of discussions and collaboration with students, student-athletes, coaches, faculty, staff, alumni and other key brand stakeholders led to the creation of the new visuals, the university said.

The university will still be the "Flyers." "Bedcheck Charlie," which has been the mascot of the school since the 1960s, will now be the "mascot emeritus," the school previously told Patch.