Business & Tech

Gymboree Relaunches Children's Clothing Line In MD Malls

Gymboree children's clothing will relaunch its brand in February 2020 at seven Maryland malls.

Gymboree this week announced plans to relaunch its brand at seven Children's Place locations in Maryland.
Gymboree this week announced plans to relaunch its brand at seven Children's Place locations in Maryland. (Renee Schiavone/Patch)

MARYLAND — A popular children's clothing retailer that closed all of its stores a year ago is taking steps to re-enter the marketplace. Officials with Gymboree this week announced plans to relaunch the brand at more than 200 Children's Place locations nationwide, including seven in Maryland.

A year after the New Jersey-based company closed its Gymboree stores, The Children's Place said Wednesday the kids' clothing brand will again be sold in stores in February.

The reboot was confirmed on the newly-launched Gymboree website.

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The Maryland locations include:

  • Annapolis Mall, 2002 Annapolis Mall Space 159, Annapolis
  • Mall In Columbia, 10300 Little Patuxent Pky., Space 1080, Columbia
  • Hagerstown Premium Outlet, 765 Premium Outlets Blvd., Hagerstown
  • Arundel Mills, 7000 Arundel Mills Circle, Suite B1, Hanover
  • National Harbor, 6800 Oxon Hill Road, Space 560, Oxon Hill
  • Towson Town Center, 825 Dulaney Valley Road, Space 3155, Towson
  • Wheaton Plaza, 11160 Viers Mill Road C2A, Wheaton

President and Chief Executive Officer Jane Elfers said in a statement the company is "very proud to announce the return of Gymboree." She said the company has worked "tirelessly to bring this iconic brand back to its passionate and loyal customers."

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The company will offer free shipping and free returns with no minimum purchase for all online orders. Plus, a loyalty program called My Place Rewards will be introduced.

In January 2019, Gymboree filed for bankruptcy and closed all its stores. The Children's Place paid $76 million in March 2019 to acquire the brand, as well as Gymboree's value brand, Crazy 8, according to a report from Chain Store Age.

A record 9,300-plus store closings were announced in 2019, according to Business Insider, which reported that number could be even higher in 2020.

Kara Seymour reported for this story.

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