Developing a Core Message
As Nitin Nohria, the Dean of the Harvard School of Business has written, "communication is the real work of leadership." But in today's fast-moving marketplace of ideas, how do you 'Get Through'?
Brian Wilson, a former broadcast journalist with 35 year of experience, teaches individuals, businesses and non-profits how to develop a core message that will resonate with the intended audience.
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In this seminar, Brian will teach you how to compess complicated ideas into a short powerful message that will work on TV, radio, internet and print.