Madison Reed Salon Coming To Bethesda Row

BETHESDA, MD — Madison Reed, the online hair color startup that's rapidly expanding its brick-and-mortar network, is coming to Bethesda Row on Dec. 12. This is the company's second East Coast location, with the first being in Manhattan.

The Madison Reed Color Bar will be located at 7254 Woodmont Ave., near Raku and Mussel Bar & Grille. The Color Bar concept, the company says, aims to deliver salon-quality hair color that is both convenient and affordable for busy women.

For $60, clients can get permanent color applied by a licensed colorist. First-time clients pay $45.

"We know the Washington, D.C., area is home to our customer: women who don't have time to sit in a salon chair for several hours and don't want to spend several hundred dollars," said Amy Errett, founder and CEO of Madison Reed. "We are excited to open a Color Bar in Bethesda Row, which has an impressive list of digitally native brands like us that share our belief in experiential retail."

Madison Reed is also debuting a new membership plan only for Bethesda Row clients:

• $50 per month for unlimited roots services
• Free blow out and free gloss service every three months, plus 20 percent off additional services
• Free full size shampoo and conditioner, plus 20 percent off all products

"Federal Realty continues to seek out the most innovative brands for Bethesda Row's mix of offerings, and we're looking forward to adding Madison Reed to the collection of exclusive and extraordinary services offered in the neighborhood," said Stuart Biel, senior vice president of Leasing at Federal Realty, the company that manages Bethesda Row. "Choosing Bethesda Row for its first salon in the D.C. market speaks to the regional attraction of the neighborhood as we continue to provide digitally native brands looking to reach their target customers with the best location for brick-and-mortar experiences."