Women's Boho Chic Clothing Store Is Opening At Bethesda Row

BETHESDA, MD — Johnny Was, a California-based women's fashion and lifestyle brand, is set to open its first Maryland location in Bethesda this March.

Located at 4867 Bethesda Ave. — in the heart of Bethesda Row — Johnny Was will take over the space formerly occupied by Lilly Pulitzer, according to property owner Federal Realty Investment Trust.

The 2,000-square-foot store will house the brand's signature embroideries, effortless silhouettes, Boho-inspired accessories, vibrant homewares, and sweet and balsamic fragrance line.

"We are excited to expand our East Coast presence and open our first store in Maryland at Bethesda Row," Johnny Was CEO Rob Trauber said. "We look forward to providing the ultimate shopping experience for our guests."

Upon entering, customers will be greeted by floor-to-ceiling, nature-inspired murals, Italian tile floors, oak fixtures with bronze hardware, and a mix of custom and antique furniture.

It appears to stay true to the vision Johnny Was set out to create.

"With a bohemian spirit and a true sense of authenticity, we take our inspiration from anything that is beautiful, genuine and special — a striking piece of artwork, the luxurious hand-stitching on a vintage dress or the natural simplicity of a vibrant bougainvillea," according to the brand's website.

Johnny Was will join a number of new restaurants and retail concepts in the neighborhood.

"It's an exciting time at Bethesda Row," Federal Realty Investment Trust Senior Vice President of Leasing Stuart Biel said. "2020 will see the addition of new restaurants including Hawkers and The Riggsby, as well as first-to-market shops, including Serena & Lily and Heyday."