Darnestown Resident Named Executive Director of Marketing at HouseWorks

February 10, 2012, Bethesda, MD –– HouseWorks, a private home care company dedicated to helping seniors live independently, today announced the addition of Allison Linnell as Executive Director of Marketing to the company’s senior team at its Bethesda, Maryland office.

Darnestown resident Linnell will grow the business by developing creative marketing strategies. Before joining HouseWorks, Linnell was President of Black Rock Road Consulting in Darnestown, MD. Prior to that, she was a Senior Medical Marketing Representative at Purdue Pharma in Stamford, CT. Linnell has a Bachelor of Arts degree in English from Emory University in Atlanta and an MBA in finance from Hood College in Frederick.

“Private home care is in growth mode, and HouseWorks’ innovative and entrepreneurial approach to service delivery is in high demand,” said Andrea Cohen, CEO, HouseWorks.  “As an industry leader, HouseWorks anticipates its clients’ needs and acts accordingly. With the addition of Allison to our Bethesda senior team, we can serve more clients and provide innovative solutions to the complex problems families constantly face.”

Founded in 1998, HouseWorks was one of the nation’s first private–pay in-home care businesses. In 2008, the company opened its Bethesda office. Today, HouseWorks serves more than 300 clients per week.

About HouseWorks

Based in Newton, Massachusetts and Bethesda, Maryland, HouseWorks is a private-pay in-home care company dedicated to helping seniors live independently. Known for flexibility, reliability and responsiveness, HouseWorks operates with an innovative, customer-driven approach to service delivery that returns a sense of control to adult children and their parents. Under the leadership of CEO and Co-Founder Andrea Cohen, a former at-large delegate to the White House Conference on Aging, HouseWorks has become the largest private single-site provider in the nation. 

HouseWorks has been named one of the Top Women-Led Businesses in Massachusetts by The Center for Women’s Leadership at Babson College and The Commonwealth Institute, and has been awarded the Greater Boston Chamber of Commerce Pinnacle Award for Achievement in Entrepreneurship, Annual Stevie Award for Women in Business, and the Greater Boston Chamber of Commerce Business Excellence Award. The Boston Business Journal named HouseWorks one of its 2011 Pacesetters, and Ernst & Young named Andrea Cohen an Entrepreneur Of The Year 2011 finalist. HouseWorks is also on the 2011 Inc. 5000 list of growth-minded entrepreneurs. Most recently, Andrea Cohen has been appointed Board Chair of the National Family Caregivers Association. For more information, visit www.house-works.com or www.facebook.com/houseworks.homecare.

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