Schools
Goucher College Announces Strategic Partnership With EAB
Under the terms of the four-year agreement, EAB will work with Goucher leaders to enhance admissions marketing campaigns.
September 2, 2020
Under the terms of the four-year agreement, EAB will work with Goucher leaders to
enhance admissions marketing campaigns, provide targeted market research, and collaborate
on additional engagement initiatives.
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“This new partnership will further enhance our visibility not only nationwide but
globally too and allow us to tell Goucher’s story to an even larger audience,” said
Kent Devereaux, Goucher College president. “Partnering with an established leader
in the field like EAB positions a nationally-ranked college like Goucher for even
more success.”
EAB works with more than 1,700 schools across the country to support enrollment and
student success initiatives. The firm has a strong knowledge of the higher education
industry and leverages research analytics to uncover and apply proven practices and
transformative insights.
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“EAB looks forward to helping Goucher College highlight the incredible education experience
they have to offer,” said Chris Marett, president of enrollment services at EAB. “The
work we do together will clearly demonstrate to a broader array of prospective students
that they will be welcomed into the Goucher community and supported as they pursue
their education goals.”
In addition to marketing and engagement projects, EAB will help Goucher create a dynamic,
interactive, virtual campus tour. The new immersive experience will combine 360-degree
photos, video and interactive elements designed to highlight the Goucher community
and provide prospective students from across the United States and around the globe
the opportunity to explore Goucher’s campus virtually.
“Partnering with EAB will help the college broaden its reach to both domestic and
international students,” said Jonathan Lindsay, vice president for enrollment management
at Goucher College. “Given the limitations from the COVID-19 pandemic, this immersive
virtual campus tour offers prospective students from around the world the chance to
remotely experience aspects of our beautiful 287-acre campus and our vibrant campus
culture.”
For more information about undergraduate admissions at Goucher College, please visit
www.goucher.edu/become.
This press release was produced by Goucher College. The views expressed here are the author’s own.
