Towson University: Towson University Professor Is A Textbook Case Of Persistance During The Pandemic

Press release from Towson University:

Cody Boteler

October 27, 2021

With research paused during the pandemic, TU professor focused on books

Gashaw Abeza, an assistant professor in Towson University’s Department of Kinesiology, worked to make the most of his time during the lockdowns and other safety measures
associated with COVID-19.

“It was almost impossible to gather primary data,” says Abeza. “So I shifted my focus
to textbooks, which do not necessarily require primary data like journal articles.”

Abeza, who also represents the College of Health Professions in the Academic Senate, was lead co-editor on one book, co-author on a second and
a third author on another. Social Media in Sport: Theory and Practice, the book Abeza co-edited, is the first comprehensive textbook on the topic, he says.

“We all know how important social media is to the global sporting culture. Key stakeholders
in the sport industry use social media with millions of followers,” Abeza says.

Reviews of the book say it covers “all of the essential bases” and call it “outstanding,” “exhaustive”
and “engaging.”

The other titles Abeza worked on are Sport Sponsorship Insights and Sport Marketing: A Canadian Perspective.

Read More: Far More than a logo

He says the process of working on three books at once was challenging but rewarding
and that he was glad to have talented colleagues across different universities—and
within TU—to collaborate with.

“I strongly believe that bringing minds together produces a well-grounded research
finding in social science. Collaborating with experienced researchers helped make
the challenges much easier,” he says.

This press release was produced by Towson University. The views expressed here are the author’s own.