The Best Deal in Town

The best deal in town isn’t going to get you a free coffee, or extra toppings on your fro-yo, or even discounted theater tickets. But it could result in thousands of dollars in your pocket.

Basic principles of economics (or human nature) suggest that people want more for less.* Have you ever heard of a ‘one for two’ sale? Does a baker’s dozen equal 11? Is Bounty the slower-picker-upper? Of course not. No one we know would willingly pay MORE and get LESS. This same principle goes for real estate as well.

In Massachusetts, the majority of real estate agent commissions fall between 2% and 3% for each real estate professional, making the average real estate commission rate for selling a home between 5% and 6%.

Assuming you are not attempting For Sale By Owner, and we’ve gone into the FSBO pro’s and con’s before, you’re going to pay about the same rate for any given real estate professional you choose.

So if you could choose one real estate agent, or an entire real estate team – at no extra cost – wouldn’t you pick the option that will get you the most bang for your buck?

As we’ve said before, there is No ‘I’ in Team – But There is a Home Advantage. There is an advantage to going with a team of exceptional professionals who can provide more expertise, more support, the best negotiating skills, the best transactions coordination, the best promotion and advertising, and most importantly – peace-of-mind knowing you’re getting the best price for your home.

Don’t get us wrong, there are many successful solo real estate professionals out there. But it is very difficult to be both busy and successful on your own. Long-time success in real estate comes from a combination of knowledge, local expertise, and reputation supported by a great team. In other words, “the whole is greater than the sum of its parts.”

So in this case the best deal in town means that it's not going to cost you more to use the best real estate team around, but it could cost you if you don’t.