Huggies and NHL Face-Off Against Diaper Need In Boston
Today, 1 in 3 American and 1 in 5 Canadian mothers struggle with diaper need, and have had to cut back on basics – food, utilities such as heat or electricity, or even childcare – in order to provide enough diapers for their babies.*
The critical issue of diaper need prompted Huggies to develop Every Little Bottom – an initiative with the single mission to help get diapers to babies in need in the U.S. and Canada.
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WHO: Huggies® Every Little Bottom and the National Hockey League have teamed up to launch “Hockey for Huggies,” a partnership to help collect diapers and monetary donations for moms and babies in need.
WHAT: In support of Hockey for Huggies, all 30 clubs in the NHL are hosting diaper drives throughout the month of February.
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The Boston Bruins are collecting diapers at their home game on February 9 to benefit A Baby Center, an organization that distributes diapers to local families in need. Fans are encouraged to bring an unopened pack of diapers to the game or make a cash donation in exchange for a chance to win more than 30 great Bruins prizes.
Fans can also text their favorite team to 501501 to make a donation. At the end of the month, all votes will be tallied and a percentage of the donations will benefit A Baby Center.
Learn more at NHL.com/huggies or EveryLittleBottom.com.
WHERE: TD Banknorth Garden
100 Legends Way
Boston, MA 02114
WHEN: February 9, 2011 @ 6pm
*The Huggies® Every Little Bottom thought-leadership study was conducted by Abt SRBI in collaboration with Dr. Cybele Raver, the director of New York University’s Institute of Human Development and Social Change, and Dr. Nicole Letourneau, Canada Research Chair in Healthy Child Development and Professor at the University of New Brunswick.
