Braintree Real Estate Company Wins Boston Builder Award

The Builders Association of Greater Boston (BAGB) has awarded Braintree-based Peabody Properties – a full-service real estate company – its GOLD PRISM 2011 Award which honors housing industry professionals for excellence in building, design, sales and marketing.  Peabody Properties was recognized for Best Marketing Event or Series of the Year, for its project, The Waterworks at Chestnut Hill, a112 unit condominium complex located along Beacon Street at the foot of the Chestnut Hill Reservoir. 

This is the eighth PRISM Award presented to Peabody Properties since 2005.

The Waterworks at Chestnut Hill includes three museum quality buildings re-imagined by renowned architect Graham Gund; The Whitehall, The Waterford and Museum Residences, as well as a new construction building, The Watermark. These residences, which are surrounded by distinctive landscaping designed by the Olmstead brothers, have been designated as an official Historic Landmark and also listed on the National Register and the State Register of Historic Places.

In order to generate attention and drive consumer interest in The Waterworks at Chestnut Hill in a very competitive marketplace, lead salesperson Beth Ferrari developed The Grand Finale Event: A four week tour of the eight remaining units, which led up to a silent bidding process.   Rather than hosting an auction or offering drastic price reductions – two common tactics practiced industry-wide- Peabody Properties created a program aimed directly at prospective buyers.

Through this unique marketing outreach campaign, Peabody Properties generated interest among house hunters and realtors, and provided positive buzz among the existing community of condominium owners. As a result, The Grand Finale Event helped sell-out The Waterworks at Chestnut Hill within a 2-month period.

According to company Vice President Karen Fish-Will, “Peabody Properties is extremely proud to have received our eighth PRISM award for the marketing campaign designed for The Waterworks at Chestnut Hill.  We want to thank the Builders Association of Greater Boston for once again showcasing our firm’s work.”

–Peabody Properties