Liberty Bay Credit Union Hires Director of Corporate Communications

Liberty Bay Credit Union, one of the oldest and most established credit unions in New England, has hired Jill Amato as Vice President, Director of Corporate Communications. In her new role, Ms. Amato will support and advance Liberty Bay Credit Union’s business goals and objectives through the strategic development, ongoing management and measurement of all branding and marketing initiatives including advertising, collateral, corporate communications, content development, design, public relations, social media and the company website.

“We are excited to leverage Jill’s branding and communications expertise as we work to evolve our brand to support recent changes in our business model and strategy,” said Joel Keller, Executive Vice President and Chief Financial Officer, Liberty Bay Credit Union. “Jill’s extensive experience leading communications initiatives in the financial industry will be instrumental in helping to guide the growth of Liberty Bay Credit Union.”

Prior to joining Liberty Bay Credit Union, Ms. Amato spent twelve years at Boston Private Bank & Trust Company where she held multiple roles in the marketing department. Most recently she served as Vice President, Marketing Communications Manager.

Ms. Amato received a Bachelor of Science degree in Economics and International Finance from the University of Massachusetts, Amherst. She resides in Kingston, Massachusetts with her husband and three children.

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