Modern Day Branding: Unlock Your Creative Identity in a Digital World

In this six-week intensive, learn how to craft a distinctive personal or business brand and leverage digital platforms to amplify your voice. With industry expert Xavier Taylor II, you'll develop your unique brand story, master content strategy for web and social media, and build sustainable visibility across YouTube, social platforms, and beyond.

Whether you're an artist, entrepreneur, small business, or creative professional, this series walks you through the fundamentals of modern branding and gives you actionable tools to stand out online. Each session combines strategy with hands-on exercises, so you leave with a clear brand foundation and a content roadmap.

Details:

• 6 sessions, Wednesdays 6:30–8:00 PM (90 minutes each) July 8, 15, 22, 29 + August 5, 12.
• Online (Zoom)
• Full price: $165 | CCTV member price: $132
• Register for the full series; spots are limited

What you'll learn:

• Build your authentic brand story
• Develop a content strategy tailored to your goals
• Master social media visibility and audience engagement
• Use platforms like YouTube strategically
• Create a sustainable brand presence
• You will also build rapport with a cohort of fellow brand journeyers

Instructor: Xavier Taylor II, Designer, Content Creative, Art Director, and Executive Producer (Imaginaction Studios)

Xavier Taylor II is a designer, content creative, and art director whose work bridges commercial creativity with purposeful problem-solving. Through Imaginaction Studios (tagline: "A business perspective with design thinking"), he partners with nonprofits, small businesses, and entrepreneurs to develop distinctive brand identities and digital strategies that resonate.

His approach combines design research, visual storytelling, and strategic thinking to translate complex business challenges into compelling, tangible solutions. Xavier's portfolio spans logo redesigns and brand identity work to podcast production, social media strategy, and multimedia campaigns across sectors including fitness, commercial services, awareness campaigns, and community initiatives.

Beyond client work, Xavier is passionate about the social responsibility of designers. He believes creative professionals have a "superpower" to amplify important messages, draw attention to critical issues, and use their craft to address social challenges — from combating misinformation to fostering greater equity and understanding.

A mentor and educator, Xavier is dedicated to sharing his knowledge with emerging designers and business owners seeking to build authentic, strategic brands in an increasingly digital world. He's based in the Boston area and is an active member of BNI Massachusetts.