Local FASTSIGNS Donates Books to Public Libraries

Local visual communications provider FASTSIGNS® of Needham donated new copies of Signs Sell: Harnessing the Power of Interior Advertising to the Needham Public Library and the Newton Public Library.

“We wanted to share this book with the community to introduce how local businesses can take their brand to the next level, increase sales and improve the customer’s shopping experience using in-store signage and visual graphics,” said Steve Schwede, who owns FASTSIGNS of Needham. “Signs Sell is a must-read book for retailers, business students, aspiring entrepreneurs and anyone who operates or markets a company or organization.”

Written by retail experts from Rick Segel & Associates in conjunction with FASTSIGNS International, Inc., Signs Sell presents how to create and execute a comprehensive visual communications strategy, the different types of signs and visual graphics to consider and ways to enhance signage with digital technology.

To check out the Signs Sell book, visit Needham Public Library located at 1139 Highland Ave. or Newton Public Library located at 330 Homer St. A free chapter of the book is also available to download at http://bit.ly/SignsSell.

“The visual communications industry is always evolving,” Schwede said. “At FASTSIGNS of Needham, we don’t just provide signs to our customers; we provide comprehensive solutions and help bring visual ideas to life.”

About FASTSIGNS®
FASTSIGNS® of Needham is an independently owned and operated sign, graphics and visual communications company that provides comprehensive visual marketing solutions to customers of all sizes—across all industries—to help them attract more attention, communicate their message, sell more products, help visitors find their way and extend their branding across all of their customer touch points including décor, events, wearables and marketing materials. To learn more, visit fastsigns.com/310 or call (781) 444-4889.