Those who have students who attend Manomet School of Dance in Plymouth possible know of Jodi LaFountain and her brand called The Brand UR.
The brand UR is an anti-bullying campaign created by LaFountain along with a clothing line called popUlaR. The U and R in popUlaR was designed to show that people wearing this line of clothing would represent saying UR popUlaR. According to a statement on the Brand UR's Facebook page "by wearing popUlaR you express your thoughts loudly showing your support for anti-bullying while not having to say a word."
The brand UR's focus is to "promote positive self-esteem, spread awareness, and stand up against bullying through our brand," a statement also from their Facebook page.
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The Brand UR hosted a Campaign Launch Party at Indian Pond Country Club in Kingston Feb. 25. Guests included TLC's Toddlers & Tiara's Stars Paisley and Alana from Georgia. Other events included The Brand UR Fashion Show, Performance from the New Generation Dance Crew.
A special presentation by a middle school student who has autism.
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The Brand UR also participated in a Flash Mob in Boston March 31.
PantherTV (Plymouth South High News) and PNN (Plymouth North High News) both covered stories on this powerful effect. Bullying happens everyday whether your in Elementary School, Middle School or High School.
If you are interested in purchasing an item from this clothing line, you can visit www.thebrandur.com. Also, if you are on facebook, don't forget to like The Brand UR.
Visit this link to watch the popUlaR song http://www.youtube.com/watch?feature=endscreen&NR=1&v=frRPbI3207I
