Rugged Bear Clothing Brand Relaunched

(EDITOR'S NOTE: The following is a press release from cutiepiebaby.com.)

TRB Acquisitions, who purchased the rights to Rugged Bear in April 2011, is pleased to announce their re-launch of the brand.

The classic, New England style clothing brand, which has always been known for its quality products and affordable price points, is now expanding across the country. Stemming from what started as an outer-wear brand for children in 1980, Rugged Bear has since become a full line of children’s apparel including: newborn, infant, toddler, and children’s apparel as well as footwear, cold weather accessories, pajamas, underwear and hosiery.

Eli Yedid, president of Cutie Pie Baby, Inc., as well as president and partner of TRB Acquisitions, recognizes that the brand contributes its past success to essential pieces that are durable enough to withstand children’s activities and comfortable enough to live in everyday.

While focusing on staying true to the quality and price points that have attracted the Rugged Bear customers in the past, TRB has enlisted the following licensees to help continue the Rugged Bear name: iApparel, LLC for outerwear; Cutie Pie Baby for newborn, infant and toddler apparel; Eastman Group for footwear; FAB/Starpoint for backpacks; CNY Apparel for underwear and pajamas; and Gina Group for hosiery and crib shoes.

Besides introducing an updated version of Rugged Bear, Yedid acknowledges that there is a lack of boy’s apparel in the market and is focusing approximately 70 percent of their products around boys’ sizes up to 18, with heavier concentration on age 4 to 7.

The Rugged Bear will be available July 2012 at department and specialty stores nationwide.