2 Iconic North Shore Eateries Join Forces In 1 Beachfront Space

REVERE, MA — Sal's Pizza has made its debut at Kelly's Roast Beef on Revere Beach, bringing together two North Shore brands with roots on the same stretch of shoreline.

Beginning this week, customers at the Revere Beach Kelly's can order Sal's classic slices alongside the restaurant's roast beef sandwiches, seafood plates and other beach-day favorites.

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The launch marks the first time Kelly's has offered pizza on its menu. Additional Kelly's locations will begin offering Sal's Pizza throughout the summer and early fall.

The collaboration ties together two brands that trace their beginnings to Revere Beach.

More than 74 years ago, Sal Lupoli Jr.'s great-grandparents brought their Sicilian-style pizza recipe to a small stand on Revere Beach. Kelly’s Roast Beef was founded on Revere Beach in 1951.

"Revere Beach is where both of our stories began, so partnering with Kelly’s is truly a homecoming of sorts," said Lupoli Jr., Senior Director of Sal's Pizza. "Our families built their businesses steps from the sand, serving the same community with the same values for generations. Kelly's is a North Shore icon, and this collaboration is a celebration of the place and the people who shaped us.

"There's no better spot to launch this partnership than right here on the beach that started it all."