Tewskbury's Discount Madness to Host Alex's Lemonade Stand

In an effort to join the battle against childhood cancer, Tewksbury’s Discount Madness will host an Alex’s Lemonade on Saturday, Aug. 23. At the event, lemonade will be given out in return for a donation to the ALSF charity to help support the fight against childhood cancer. Leading up to the event, the store will be selling paper lemons and seeking further donations for the cause.

“Cancer has touched all of us and we ask that everyone in the community come by and help support this great cause,” says Discount Madness owner Brad Cerullo, whose children Eric and Lily will be selling lemonade on the day of the event.

Alex’s Lemonade Stand will be open for business on Saturday, Aug. 23 from 11 a.m. to 4 p.m. at Discount Madness located at 1325 Main St. in Tewksbury.

Alex’s Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, Alex’s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $75 million toward fulfilling Alex’s dream of finding a cure, funding over 375 pediatric cancer research projects nationally.

Childhood cancer is a general term used to describe cancer in children occurring regularly, randomly and sparing no ethnic group, socioeconomic class, or geographic region. Childhood cancer extends to over a dozen types of cancers and a countless amount of subtypes. Just a few of these cancer types include: Ewing’s sarcoma, glioma, leukemia, lymphoma, medulloblastoma, neuroblastoma, osteosarcoma, retinoblastoma, rhabdomyosarcoma and Wilm’s tumor. In the United States, childhood cancer is the leading cause of death by disease in children under the age of 15. Every day, approximately 250 kids around the world die from cancer, accounting for 91,250 losing their lives to the disease every year.