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Health & Fitness

14 Places to Advertise PTO Events & Fundraisers

Develop an effective advertising plan that works best for your parent group.

The key to successful advertising is knowing your audience and developing a plan to reach them. Is your target audience the students, parents, grandparents, local businesses, or church groups? Is it city-wide, national, or international? Where a pancake breakfast may be limited to students, parents, and grandparents, an online auction could potentially extend internationally.

When developing your advertising plan this year, consider the following places to advertise:

  • Flyers
  • School Newsletter
  • PTO Website
  • Newspaper:  print & online
  • Radio
  • Community TV
  • Letters to Local Businesses
  • Email
  • Signs
  • Announcements at school-sponsored events
  • Churches
  • Senior Centers
  • Scout Troups

 

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For a successful advertising plan, know what you're advertsing, to whom, the best time to advertise, where you plan to place advertisements, and the means of distribution.

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