Increase Readership of Your PTO Webpage

Have you built a great PTO webpage but just can't seem to get your school parents and teachers to visit it often? Would you like to provide your parents and students with more information?

Try creating a School Blog.

A blog is a journal of posts published on the web that are displayed in reverse chronological order so the most recent post appears first.

Originally, blogs were defined as a personal journal; but today, they've evolved into more of a log of related articles by individuals, businesses, and organizations. For instance, this Woburn Patch blog and my PTO Ideas Blog are blogs related to school parent-teacher organizations and within them you'll find articles related to school fundraising, grant opportunities, family-fun events, increasing PTO involvement, administrative issues, and the like.

A blog can help increase traffic to your school website when it offers valuable information your readers want and need. For a school blog, include articles related to homework tips, school lunch ideas, student news, or anything related to your school community and education.

The difference between a school blog and a school newsletter is that information is submitted by parents, teachers, staff, and students. Of course, posts should be monitored by a single individual or group to ensure they are appropriate and in keeping with school-related topics.

Posts can be original content or, as long as you note the original source, reference to another informative article.

To make your blog successful, allow readers to post comments about the articles. Articles spark ideas. Comments allow readers to brainstorm together and keep ideas flowing.

Hear from the professionals. Invite bloggers who are experts in their field to post their related articles on your PTO blog.

Finally, come up with a creative name and tag line for your school blog.