Worcester Teens Place 250 Stickers In Liquor Stores To Combat Underage Drinking

WORCESTER, MA — A group of teens in Worcester helped the city deter adults from buying alcohol for those under 21 years old.

Seven teen volunteers in Worcester worked together to place bright, highly visible warning stickers directly on alcohol products at liquor stores around the city.

The initiative was part of a Sticker Shock Campaign led by the city's Divisions of Public Health and Youth Opportunities, and Worcester Police Department, aimed at reducing underage access to alcohol and promoting responsible retail practices.

The teens placed more than 250 stickers across three liquor stores: East Side Discount Liquors, Highland Liquors and Mass Liquors. The stickers are meant to remind people that buying alcohol for those under 21 is illegal and can result in serious consequences.

The Sticker Shock Campaign is just one of many efforts led by the city to address underage drinking, substance abuse and youth wellbeing.

"The youth took an active leadership role in working with retailers, delivering prevention messages, and serving as positive role models within the community," the city wrote in a news release. "The youth’s involvement ensured that their voices remained central to the effort and demonstrated the power of young people in promoting meaningful public health initiatives."

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