Business & Tech

Red Wings Hockey Fans Burn Little Caesars Pizza Arena Name

Twitter users call the new home of the Detroit Red Wings "the pizza box" and ask — because someone had to — if it's stuffed with cheese.

Updated at 12:51 p.m.

DETROIT, MI – On social media Thursday, the announcement of the new name for the big, tough Detroit Red Wings hockey team’s home ice — Little Caesars Arena — fell as flat as a thin-crust pie with too much cheese.

The name of the new $627.5 million stadium is a nod to Red Wings owner Mike Ilitch’s global pizza franchise by the same name, and it came after a flurry of development announcements Wednesday that could significantly change the skyline of downtown Detroit.

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The other developments could include a major league soccer stadium and a towering high-rise building.

The glass-enclosed building housing the arena will have five restaurants, seven clubs, a concourse area three times the size of the one at the current Joe Louis Arena. On the roof, the largest Little Caesars image in the world will be displayed.

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On Twitter, users lobbed virtual stink bombs at Little Caesers Arena.

— Hazelton (@Hazelton301) April 28, 2016
— Eric (@Eric_at_Miami) April 28, 2016

And, because someone had to bring it up, there was lot of Twitter chatter about cheese.

“Will the seats be stuffed with cheese?” Twitter user Ian McLaren wondered.

“No,” user David Johnson said, “but they will be bacon wrapped.”

Little Caesars introduced a gastro-bomb of a pizza last year, a rectangular cake-pan-sized deep-dish concoction wrapped in 3½ feet of bacon.

— Ian McLaren (@iancmclaren) April 28, 2016

Image credit: Olympia Entertainment

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