Farbman Group Continues "C-Series" Professional Development Program

Southfield-based Farbman Group, a leading full-service real estate company, announced today that it is continuing its professional networking and development program, titled the “Farbman C-series,” for C-level executives in metro Detroit on Tuesday, October 25 at 9:00 a.m. at the company’s Bingham Conference Center in Bingham Farms. The session will feature speaker Brandon Chesnutt, digital & development director at Identity, an award-winning integrated public relations firm driving strategic communications programs for a diverse portfolio of clients in Detroit, the state of Michigan and across the United States. Andrew V. Farbman, CEO of Farbman Group made the announcement.

At Identity, Chesnutt is responsible for seeking out new and innovative ways to blend together social media, technology and marketing communications. Under his direction, Identity’s social media team has become recognized as an award-winning powerhouse in the digital space. Attendees of the session will learn about differences between a personal LinkedIn profile and company presence, key drivers that should be part of a company’s LinkedIn strategy, why employees should learn about LinkedIn at work and how regular employee engagement can help a company market recruit and sell more effectively.

“As we remain committed to providing meaningful opportunities for like-minded leaders to learn from other local successful professionals, this event has proven to be effective and well-attended while offering us a chance to further connect the Detroit business community,” said Farbman. “As the utilization of social media becomes more and more of a must for businesses, this is an event not to be missed.”

The Bingham Conference Center is located at 30800 Telegraph Road. Senior level executives interested in attending can RSVP to Sandy Eisho at eisho@farbman.com. For more information, visit www.farbman.com.