Business & Tech
The Price of a Good Night's Sleep: $73,500. No, Really.
This dreamy mattress will make your old box springs feel like a nightmarish bed of nails.

Birmingham isn’t really a Labor-Day-mattress-sale-bargain-shopping kind of town.
But would you spend $73,500 for a good night’s sleep?
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Apparently enough people will that US-Mattress in Birmingham has added the top-of-the-line, super king-sized Vispring Masterpiece Vicuña to its inventory. It’s the only retailer in Michigan and one of only 30 nationwide offering the crème de la crème of mattresses.
The Birmingham Observer decided to get to the bottom of the dreamy secret behind the luxury mattresses and learned that the queen of England, Prince William and Kate Middleton, duchess of Cambridge, all sleep on Vispring mattresses. So do Sir Paul McCartney and, separately we presume, hotel heiress and reality star Paris Hilton.
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And then there’s this: The mattress choice of celebrities sank with the Titanic. Sadly, they don’t float.
In all seriousness, Joe Nashif, president of US-Mattress, told The Observer people spend a third of their lives sleeping, so it’s hard to put a price on a good night’s sleep.
What makes Vispring mattresses so heavenly and so pricey is the one mile — think anywhere from 10 to 17 city blocks, depending on whether your city is platted in avenues or streets — of individually ensconced Vanadium-steel springs and sumptuously soft Vicuña wool, a symbol of royalty since the Incan empire.
Just thinking about that may have taken some of the spring out of your wallet. One can always dream. Sleepover, anyone? Anyone?
You can read more about interview with Nashif on Hometownlife.com.
» Screenshot: US-Mattress
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