Popular Detroit Brewer Bringing New Concept To Former Founders Site

DETROIT — A popular Detroit brewing company is moving into the old former Founders Detroit taproom with a new concept.

Eastern Market Brewing Co. is planning to open a self-serve taproom at 456 Charlotte St. in Detroit's Midtown, the former 14,000-square-foot space that Founders Brewing Co. occupied from 2017-23.

The new taproom, "Elephant & Co." will offer dozens of Eastern Market Brewing Co. beers, along with a Dooped Donuts cafe, which is the company's coffee and vegan donut venture. The taproom will also offer Detroit-style pizzas. Delivery service for its food and beer selections will also be available.

The new Eastern Market Brewing Co. taproom will open sometime in 2024, as soon as their state and federal brewing permits are approved but the state, according to the brewer.

"We poured our first beer six years ago today, at Eastern Market After Dark," Managing Partner Dayne Bartscht said. "Charlotte Street will be a showcase for our beer, as well as our offerings beyond beer."

The new Midtown location will be the brewer's second self-serve taproom, following the Lincoln Tap, which opened in late 2022 in the former Roak Brewing Co. space at 330 E. Lincoln Ave. in Royal Oak.

The brewer's other two taprooms include, the Ferndale Project at 567 Livernois and its original location at 2515 Riopelle St. in Detroit's Eastern Market.