Busch's Adds New, Old Favorites to its Shelves

Farmington Hills resident Nicole Taylor was half asleep last Thursday morning when she heard the siren song of Just Baked cupcakes.

"I heard it on Channel 7," she said. "I had to drop off my son at , so I thought I could make an extra stop."

What drew her and 50 other shoppers to the store at 9 a.m.?

The store offered free Just Baked cupcakes and Faygo Red Pop, a one-two punch of Michigan-made products. While Faygo is a longtime Michigan favorite, Just Baked burst onto the local scene almost two years ago, offering gourmet cupcakes and custom decorated cakes.

"Just Baked presented the idea (for the giveaway)," said Busch's deli and bakery buyer Kelly Martinez, who had high hopes for the project because it involved two Michigan-made products. "I knew it would be big."

The line in front of the Just Baked and Faygo display near the store's deli counter formed well before 9 a.m. Taylor said she was there mostly for the cupcakes.

"It's Just Baked," she said, smiling broadly. "They're wonderful. It's exciting to have them here now."

Martinez said the six-packs of Faygo Just Baked cupcakes, which are made with Faygo pop, and Faygo's retro glass bottle six packs will be regularly stocked at the store.

Livonia-based Just Baked has four locations, with a fifth opening soon on Ford Road in Canton.