Shirt Box Anniversary Gala to Raise Funds for Prostate Cancer Research

The Shirt Box, a Farmington Hills men’s fashion boutique, will say thank you for its three bustling decades in business on Sept. 22, with a gala fund-raising event outside the store.

Open to the public from 5:30 p.m.-8 p.m., the event will raise money for Michigan Institute of Urology Run for the Ribbon, a non-profit effort to educate about prostate health and provide treatment and screenings for men in Southeast Michigan.

“Our anniversary, like our daily mission, is a celebration of men,” Ron Elkus, the shop founder and co-owner with Rod Brown, said. “In 30 years of providing fashion to the men of metro Detroit, The Shirt Box has always supported the surrounding community. The best – and only – way we can show gratitude is by giving back to those who have given us so much.”

The event will honor Wall Street Journal reporter and author Jeff Zaslow and WJBK Channel 2 anchor Huel Perkins, both of whom are Shirt Box shoppers. 

“The Shirt Box has always made the men of Southeast Michigan look good – and now they’re helping us feel good, too,” Zaslow said. He and Perkins will speak at the event, as will Dr. Michael Lutz, partner in the Michigan Institute of Urology.

“One in six men in the U.S. will be diagnosed with prostate cancer in their lifetime,” Lutz said. “It is the most common non-skin malignancy and second leading cause of death in men. It’s one of those diseases that if you can prevent it, great, and if you can help reduce it, great. Our goal is to make sure nobody dies from this disease.”

“Ron Elkus is an amazing guy – one of the most community-driven people I know,” Lutz added. “It’s a wonderful thing to partner with him and help make our mission a success.”

“Since our focus has always been helping men look and feel their best, it was our goal and hope to partner with a worthy men’s-health charity so that our anniversary celebration became a celebration of life for our customers,” Elkus said.

Tickets are $25 in advance, $30 at the door. Reserve your spot on the Run for the Ribbon website.