Business & Tech

Partridge Creek Welcomes First Charming Charlie Boutique in State

Charming Charlie specializes in fashion accessories, with the unique system of organizing its merchandise by color, not category.

The Mall at Partridge Creek welcomed its newest boutique this week, the fashion accessory haven Charming Charlie.

Based in Texas, the Partridge Creek location is the first in the accessory chain to open in Michigan.

“We are excited to welcome the first Charming Charlie location to Michigan,” said Seok Chung, marketing and sponsorship director for Partridge Creek, in a release. “Fashion-forward shoppers will love the huge assortment of trendy and classic accessories. Charming Charlie is a terrific addition to our shopping center.”

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Charming Charlie specializes in fashion accessories, with the unique system of organizing its merchandise by color, not category.

“Charming Charlie will help women pull together unique looks through key finishing touches like jewelry, handbags, scarves and belts,” said Patty Fadhouli, marketing director for Charming Charlie, in a release. “The scope of the store, with thousands of accessories arranged by color, ensures shoppers will find the perfect complement to any outfit in a single trip.”

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The store's jewelry, women’s handbags and accessories are priced primarily between $5 and $50.

The boutique is located on the southeast side of the mall, near Parisian.

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