Trade/Vendor Show Success: Plan, Promote, Prosper

This workshop is designed to ensure you know what to expect, are thoroughly prepared and well-positioned to gather qualified leads and prosper from your expo investment. Connections Business Services will share critical skills required for a successful trade show experience.

TWO Major take-a-ways from this Workshop:

Expo Strategy & Planning
Identify the realistic outcomes to expect from a trade show
Define and set realistic goals and objectives for the trade show
Develop a robust end-to-end trade show execution plan
Discover the need to secure advance appointments and how to approach this
Ideas for promoting the event, before, during and after
Evaluate whether to invest in a physical display and options available

Trade Show Execution
Deliver a success presentation or pitch within the expo environment
Plan, draft and present your company value proposition and sales techniques
Discover the importance of creating a good first impression
Apply the techniques for follow-up after a show and evaluate your overall performance

REGISTER at www.GrowFromYourOverflow.com/events/#51

$25 for this workshop.


This Workshop is presented by:

Lisa Rochford, Marketing Instigator
Lisa Rochford is the President of Connections Business Services, a marketing consulting firm that specializes in branding and marketing plan development and deployment. She spent several years in the financial services corporate arena as a national account manager and business development specialist. From there she was the marketing director for her family’s flower shop where she learned to market and network on a shoestring budget.