Stroh’s Iconic Pilsner to be Brewed Again in Detroit

Detroit, MI — After 31 years away, Stroh’s iconic Bohemian-Style Pilsner will once again be brewed in Detroit.

Brew Detroit LLC, a 68,000-square-foot brewing facility at 1401 Abbott Street, received label approval for the beer on June 8, Crain’s Detroit Business reported.

The beer will likely be brewed for Stroh Brewing Co., which is owned by Milwaukee-based Pabst Brewing Co.

Stroh’s was first brewed in Detroit in 1850, but sales went flat and debt began to pile up in the 1980s as the brewer lost its market share to Anheuser-Busch, Miller Brewing Co. and Coors Brewing Co. 

Stroh’s was last brewed in Detroit June 1985. The family sold its label to Pabst Brewing and Miller in 1999, after a price war sent sales plummeting.

According to Daily Detroit, this edition of Stroh’s will be higher in alcohol content. While standard Stroh’s is 4.4 percent alcohol by volume, the edition brewed in Detroit will be 5.5 percent.

Though it’s unclear when the beer will be available for purchase, beer brands typically hit the market within weeks or months of receiving label approval.

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