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Health & Fitness

7 Essentials that Drive Great Companies

What makes a company great is mostly about attitude and action, and we've boiled it down to what we see as The Seven Essentials that Drive Great Companies.

Ever have the experience of hunting for hours for the wisdom of the “experts” in the field of your choice, only to be deeply disappointed by the shallowness of the information they share?

That’s how we felt when we went looking for what the “experts” say drive great companies. Should we take an expert seriously when s/he says “awesome people” are at the top of the list, without any context for awesomeness within a given industry?

What about the book authors who say all a company needs to be great is customers (duh!), or “something special like a secret ingredient”?

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Certainly a great company must be filled with “awesome” people. And without customers, there is no business. These are, at best, elementary statements. Where these experts fall down in our eyes is their use of nebulous terms and lack of explanation. We think what makes a company great is primarily attitude and action, and we’ve boiled it down to what we see as The Seven Essentials that Drive Great Companies.

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