Business & Tech

A Family Tradition: Berkeley Floral Shop Celebrates 45 Years

A Blossom Shop Florist opened in 1975. Here's the story behind the business.

A Blossom Shop Florist opened in Berkeley in 1975. The Route 9 shop will celebrate its 45th anniversary throughout 2020.
A Blossom Shop Florist opened in Berkeley in 1975. The Route 9 shop will celebrate its 45th anniversary throughout 2020. (A Blossom Shop Florist)

BERKELEY, NJ — Stacey Cofka's parents opened three flower shops on the Jersey Shore. Since they sold two shops and retired in 2004, A Blossom Shop Florist on Route 9 has remained a family operation.

A Blossom Shop Florist opened in 1975 and has been celebrating its 45th anniversary throughout 2020. Cofka credits the local customers for sustaining the business.

"It’s a central location for covering a lot of the shore area, and the people are great," she told Patch. "Everyone’s pretty much down to earth in this area. A lot of our customers, they’re just fabulous. They come in, they’re like family."

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Cofka worked in marketing for 12 years with Atlantic City casinos. Sixteen years ago, her parents — Paul and Cathy Mulhern — retired. They had sold their other shops in Sea Girt and Howell.

Their daughter took the opportunity to buy the Bayville shop from her parents.

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"It just got overwhelming with the politics," she said of working for casinos. "I just said, ‘Why am I doing this for everybody else when I can do it myself and apply a lot of the marketing that I learned through the casinos into my own business?’"

Since then, A Blossom Shop Florist has earned several accolades from floral organizations and the Asbury Park Press.

They will celebrate their 45th anniversary in several ways. A Blossom Shop Florist kicked off the celebration with a contest: guess the cost of the banner in their Jan. 10 post. The closest guesser by Jan. 24 will win one dozen roses arranged in a vase.

The florist will also hold a summer event offering 45-cent roses, as they have on past anniversaries. A Blossom Shop Florist will also once again run the "Pedal it Forward" program. Anyone who donates a nonperishable food item during that time will receive a free flower bouquet. A local food bank will receive the donation.

Forty-five years in, Cofka still values the relationships the shop has built with customers.

"We recognize a lot of our customers," she said. "We have some customers that come in every week for flowers. But it’s really about the relationships that have been built year after year."

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