Small Business Owners Get a Jump Start with Email Marketing

Ask any small business owner today about their marketing plan and tools, and you’ll often hear the same story - “I don’t have the time and resources to devote to all the possible marketing platforms available today. With their website, blogs, email newsletters, online directory listings and of course, social media, it all adds up to a hurricane of daily activities to keep their business top of mind with customers.

Fortunately, email marketing is easy, cost effective, and very trackable. Unlike social media accounts where the activities and data are never owned by the account holder, an email marketing account, such as with Constant Contact, is completely within the owner’s control. Couple this with its robust reporting capability, and you have an easy winner for small business marketing.

While it’s an easy tool to use, there are best practices and smart strategies to implement in using Constant Contact. Authorized Local Expert Susana Fonticoba of Right Click Advantage provides seminars and hands on training classes in Constant Contact. Located in downtown East Hanover, on Ridgedale Avenue, the Right Click Advantage Learning Studio is the place to go for training and coaching with online marketing and Constant Contact. See their website for more information on upcoming basic hands on training classes in January 20, 21, and 22.

Zee Glavan, a financial services professional, recently attended a class. “Your hands on training session was extremely well delivered and I found the workshop immensely valuable - lots of useful hints and tips. You were flexible enough to answer all our questions and concerns.

I left the training session with increased awareness of creating a campaign that will connect me with current or prospective clients and maximize relationships. I strongly recommend your workshop to individuals who are interested in branding, building and boosting their business. I really enjoyed the morning - short, focused and well worth it, thank you.”

When surrounded by so many online marketing tools, many small business owners often give up putting in the effort to use them, due to lack of understanding on the how, what, and why of each tool. Time and again, those who tried using social media or email marketing without really knowing the mechanics or the impact are the first to throw in the towel and claim these media don’t work.

When email and social media marketing are used wisely and together, the customer engagement level goes through the roof, making it much easier to collect revenue from past and current customers while attracting new prospects. For further information, contact Susana@RightClickAdvantage.com.