CHERRY HILL, NJ — "Spencer's," known for its pop culture, humor, and risqué items, held a grand reopening on Saturday at the Cherry Hill Mall with a revamped look and location.
The relocation comes after more than 60 years in the mall as one of its flagship retailers, when it opened in 1963.
The new, larger store features an updated design and new fun for in-person shoppers in a world where online commerce continues to evolve markets.
"Spencer's has always been about the joy of in-store discovery," Lori Tesoro, Spencer's Director of Public Relations, told Patch, "...there's an energy in our stores that makes each visit unique."
Spencer's incorporates new pop culture trends into its product offerings, along with nostalgic favorites like lava lamps.
They also pay homage to the franchise's past with a plaque commemorating Cherry Hill as the site of its first-ever brick-and-mortar store.
"Chery Hill holds a special place in Spencer's history," Tesoro said. "We're proud to continue that legacy in a refreshed space that celebrates our roots while giving today's customers even more to discover."
While the look of the store may have changed, staff still want everyone to feel like they belong.
"Spencer's is about self-expression and discovering something unexpected...we want customers to leave having had fun and feeling like Spencer's is a place they can always be themselves, no matter who that is," Tesoro added.
The chain began in 1947 as a mail-order catalog and has grown to more than 680 retail locations in 2026.
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