Cherry Hill Bowling Alley Reopens Under New Management

CHERRY HILL, NJ — The Big Event Entertainment Experience is back, under new management. Bowlero Corp., which owns hundreds of bowling alleys throughout North America, has officially taken control of the bowling alley.

The corporation announced its acquisition of The Big Event last November. The 36-lane bowling alley closed last Tuesday to prepare for the ownership change, reopening on Friday.

The Big Event (1536 Kings Hwy. N) features a 36-lane bowling alley, plus attractions such as billiards, arcade games and the Erlton Social Craft Bar & Kitchen. The entertainment center and eatery will honor all events post-acquisition as booked, according to Jon Perper, The Big Event's president.

"It is well known that the value of a business is created through the support of customers like you and Bowlero is committed to providing the best customer experience possible," Perper wrote Feb. 4 on social media.

When Bowlero Corp. announced the acquisition in November, the corporation owned more than 325 bowling centers across the continent. In 2019, the company acquired the Professional Bowlers Association, the major league of bowling.

Bowlero owns about 10 bowling alleys in New Jersey.