East Brunswick Direct Mail Company Among Fastest-Growing US Companies

East Brunswick-based direct mail company DK Solutions ranks among the Inc. 5000’s fastest-growing private companies in the United States for its second consecutive year. The direct mail marketing company ranks 50th in NJ-based companies and is among the top 200 growing companies within the greater New York City region for 2023.

Co-founder and Chief Operating Officer Liran Kapoano said, “It’s very exciting to be in the Inc. 5000 list for the second year in a row. Even more exciting is that we moved up almost 2,000 spots on the overall list.”

The prominent Inc. 5000 list ranks the top 5000 up-and-coming companies throughout all industries in America. To rank among the fastest growing businesses requires a $2 million minimum revenue criteria and significant growth over a three-year period. DK Solutions was in the top 36% of the top 5,000 fastest growing companies in the United States.

To put this in context, there are over six million businesses in the United States with at least one employee (32.5 million if you count all registered corporations and LLCs), and almost 900,000 in New Jersey alone.

“I am thrilled that for the second year in a row we are honored to be included in Inc. 5000’s top 5000 fastest growing private companies,” Co-founder and Chief Executive Officer Joel Dickstein said, “It is a direct correlation to the hard work and dedication our team has put forward in the past year. I am beyond proud of them and this honor.”

Beginning in 1982 and expanding in 2007, the Inc. 5000 list has become a major achievement for America’s entrepreneurial businesses and has historically ranked well-known companies such as Pandora, 7-Eleven, and Under Armor.

For the 2023 Inc. 5000 list, DK Solutions ranks 1,810 out of all 5,000 companies and in the top 200 advertising & marketing companies across the country.

“Making the list two years in row is a testament to our amazing staff’s ability to execute for our clients,” Kapoano said, “but it also demonstrates direct mail’s resurgence after a period where many companies rerouted their marketing budgets towards digital advertising.”

Only 19% of Inc. 5000 companies ever make the list a second time at all. Even fewer make it two years in a row.

“Last year we said direct mail was back,” he said. “This year, we can say it’s here to stay.”

With over two decades of working together, Co-founders Dickstein and Kapoano started DK Solutions in 2015 to save their client’s direct mail budgets by focusing their advertisements on only prospects who were likely to become responders.

With their experience in sales and marketing and disdain for waste, Kapoano and Dickstein developed their new direct mail strategy – titled the “TargetList” methodology. This approach allows DK Solutions to filter out 80-90% of the possible addresses in a given zip code, and only focus on the 10% of residents who are most likely to be interested in purchasing a given product.

This TargetList methodology is applicable to any business, but has extra utility in highly competitive mail-heavy industries like the insurance, senior needs, and home services verticals.

Now, eight years later, DK Solutions has emerged as a definitive leader in direct mail, list building, and the overall marketing industry. With a growing team and future plans in development, Dickstein and Kapoano believe they’ve demonstrated their proof of concept and are looking to continue expanding into new verticals.

The Inc. 5000 is not the only milestone DK Solutions achieved this year. Announced this past April, the company’s Annual Tree Planting Program helped plant over 2,500 trees in partnership with One Tree Planted.

“Here at DK Solutions, we use a lot of paper in our everyday direct mail campaigns,” Dickstein said. “So we wanted to give back to the environment.”

This year’s contribution is a part of the Budworm Response Reforestation Project in Shoshone National Forest, located near Yellowstone National Park in Wyoming. Despite being a predominantly NJ-based company, DK Solutions chose a Wyoming project because of its special connection to Kapoano.

“Whenever we get involved with conservation it’s nice to be connected to places we’ve been.” Kapoano said. “Like the forest we chose last year, I’ve been to Shoshone and found it to be one of the most beautiful places in the country.”

Whether it is helping with reforestation efforts, generating new leads for marketing campaigns, or revolutionizing the direct mail industry, DK Solutions has made a name for itself over the past few years.

In celebration of all Inc. 5000 winners, Inc. Magazine will be hosting its 2023 Conference and Awards Ceremony from October 31st to November 2nd in San Antonio, Texas. There will be several celebrity guest speakers and workshops for attendees to visit, all in honor of the top 5000 companies for 2023. DK Solutions will be in attendance.

About DK Solutions

Founded in 2015, DK Solutions is a New Jersey-based direct mail marketing company specializing in lead generation for businesses. Its TargetList methodology uses data analysis and data modeling to improve customer targeting and reduce overall spending in marketing campaigns. Their company serves industries in all verticals, including insurance, home services, and senior needs. For more information, visit www.dksmo.com

About Inc.

Founded in 1979, Inc. remains an advocate for small businesses and entrepreneurs alike by offering real solutions for innovative company builders. For more information, visit www.inc.com