Health & Fitness
Why Finding Your Voice is Critical to Your Marketing
Your website, newsletter and social media posts need to sound like the real YOU, not a college term paper.
The WordPress writing prompt for today is, “what’s your style?” It led me to thinking about my own personal style, business style, speaking style, writing style…you get the picture.
When you represent your business, are you paying close attention to your style? Few business owners really understand this concept, unless I use a more familiar term: branding.
Branding IS style, and this encompasses almost every facet of your business, and by extension, YOU.
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Unless you’ve been living under a rock, you already know that in the world of small business, people do business with people, not companies. Therefore, style is something you actually have to pay attention to.
Your business style needs to be defined, and then spread throughout all your written marketing materials. Who is your “business persona”? Would you like it to be described as formal – casual – warm – creative – educational……
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Think of style adjectives you believe would best represent your business, then take a look at your marketing and online presence. Is your social media, website, blog and newsletter material all pointing to and staying true to that style?
Perhaps the real starting point is this question – how do you want your clients to think of you?
There are professional stylists out there who will help you dress the part (I’ve used this service myself), but I’m here to make sure that your true business voice rings loud and clear in your written online marketing materials. Read your blog or newsletter content out loud – does it sound like you? Are you trying to appear more formal than is actually called for in your business?
I meet business owners whose companies and clients evoke a close, warm, fun relationship – but when I read their material, it is painfully forced and dry – like those 5th grade compositions we all suffered through.
Take a look at your brand, your writing, your online style – is it really consistent throughout all your entities? If you see a disconnect, and don’t know how to fix it, reach out to me for help.
