Broadway Billboard Ad Not Coming Down

The now-infamous along Broadway isn't going anywhere, according to a report on NorthJersey.com.

The billboard, located behind  and plainly visible when driving westbound on Broadway, refers sufferers of urinary retention to visit the website www.iCantUrinate.com and to call a related 1-800 hotline -- both of which are operated by the Maywood-based New Jersey Center for Prostate Cancer and Urology.

Dr. Gregory Lovallo, a partner of the New Jersey Center for Prostate Cancer and Urology, told NorthJersey.com that not only had his practice not received any complaints about the ad, it had actually brought in more customers since the ad went up.

Lovallo said the urology group had no intention of taking down the ad, which was designed by Princeton-based marketing communications company Hollyrock Miller.

"This is a simple phrase that brings attention to a medical problem that is common, but is all too commonly left untreated because people are embarrassed to talk about it," Lovallo told NorthJersey.com.

Because it's private property, the borough has no authority in the manner.

Property Maintenance Committee chair George Bate, who initially brought attention to the sign at a meeting of the Broadway Special Improvement District, said he's not yet sure whether they'll be doing anything to fight its placement.