WATCH: Fast Food Lovers Camp Out In Jersey City Mall Parking Lot

Maybe they really love Chick-fil-A.

Maybe they’re financially strapped college students.

Or maybe they just wanted something to do on a Tuesday night.

Whatever the reason, despite a soaking rain and chilly weather, about 70 people spent the night camping out at the parking deck of the Newport Centre Mall in Jersey City, hoping to be one of the first 100 people to win free Chick-fil-A for a year as part of the new restaurant’s grand opening promotion.

• See related article: Win Free Chick-fil-A For A Year In Hudson County

On Wednesday, the national restaurant – famous for their “Eat Mor Chikin” ad campaign –opened its first location in Jersey City at the Newport Centre Mall.

As part of their grand opening event, the restaurant promised to give away “free Chick-fil-A for a year to the first 100 adults in line when the restaurant opens that morning.”

Winners will receive a digital offer card loaded with 52 free Chick-fil-A meals, a total of more than $32,000 in free food, according to a company release.

Photos and video courtesy of CP Communications