Macy's Backstage, The Outlet Store, Opens at Rockaway Townsquare

Macy’s Backstage, The Outlet Store makes its grand debut at the Macy’s Rockaway store at Rockaway Townsquare, on Friday, May 6th giving Morris County shoppers a brand new outlet to find designer deals and fabulous finds, all at significant savings. Carving retail space within the full-line department store on the first level, this new retail combination of an outlet store within a store gives shoppers a new discount destination located right inside of their favorite store, and in the heart of their favorite neighborhood mall. With Macy’s Backstage at Macy’s Rockaway bargain hunters are in store for an exciting shopping experience where the thrill of the hunt leads to fashionable discoveries and to pocketbook delight. The grand opening will be celebrated with gift card give-aways and special events throughout the day with a special preview day on May 5th beginning at 5PM. This latest store is the 2nd Macy’s Backstage store in New Jersey with the first opening in West Orange as a free-standing store at the Essex Green Shopping Center.

“We created Macy’s Backstage for the seasoned outlet shopper who enjoys the excitement of the treasure hunt but whose time and money is a commodity,” said Vanessa LeFebvre, senior vice president/general merchandise manager of Macy’s Backstage stores. “Our latest Backstage store is a convenient twist to the traditional outlet store format that we feel Macy’s and mall shoppers will enjoy and embrace, and we are thrilled to bring this new concept to Rockaway.”

A cross between a department store and an outlet, the Backstage experience delivers entertainment and an all-access, VIP pass to fashion and savings. Designed to spotlight new product on a faster turn-around, the smaller format of Macy’s Backstage in Rockaway allows shoppers to spot the latest trends and score the best deals in an easy to shop and easy to find store environment.

At approximately 25,000 square-feet, Macy’s Backstage refreshes its merchandise offerings with speed and style thanks to its stellar cast of sales associates, affectionately known as the Backstage Crew, and led by Store Manager Christine Haley. Fashion, home, cosmetics, gifts, active wear and jewelry all have a starring role on the selling floor, and at great savings. Taking “Center Stage” on the red carpet will be a special dedicated space in the store where the latest trends, themes and styles get top billing to inspire the shopper. Trend boards will spotlight seasonal and “of-the-moment” looks from the store giving shoppers a snapshot of what is trending in fashion that day. Amenities such as convenient mobile check-out stations, free Wi-Fi, “Juice Bars” - designated charging stations, accessible parking, and three-way mirror installations in the fitting rooms will be the headliners at Macy’s newest fashion production.

Under the direction of its own team of buyers and planners, Macy’s Backstage outlet stores will offer a wide selection of merchandise from the previous season, as well as, fresh merchandise from new brands and internationally recognized labels including celebrity brands. Apparel and accessories brands not currently carried at the full-line department store pop up at Macy’s Backstage outlet stores giving even more reason for fashion-forward shoppers to pop in and check out the weekly or daily deliveries. Keeping an eye out for great finds and spotting trends, the Macy’s Backstage team will curate each store to the fashion styles of the community it serves. Savvy shoppers will have a second chance to buy the sweater, handbag, dress and shoes they missed from last year, as well as new merchandise from the most coveted, cutting-edge designers, all at 20 to 80% off original prices or for comparable merchandise.

In addition to a wide range of men’s; women’s and children’s apparel; shoes and accessories; housewares and home textiles, Macy’s Backstage will feature an expanded assortment of home decor, bath and beauty products, including nail and hair care, as well as toys, tech, gadgets, and more. The Backstage beauty shopper will be able to sample, experiment, and play with cosmetics and fragrances in the open sell Beauty section featuring premium beauty brands such as NYX and E.L.F. Whatever shoppers are on the hunt for, they are sure to find it and more, for less. Customers will be inspired to “Pin, Snap and Share” their looks on #macysbackstage.

Shoppers will be able to use their Macy’s credit card and earn Plenti points at Backstage locations to enhance the customer experience between Macy’s distinct department and outlet store brands.

Macy’s Backstage at Rockaway is located at 303 Mount Hope, Rockaway, NJ 07866 and is open from 10:00AM – 9:30PM Monday thru Saturdays, and from 11:00AM to 6:00PM on Sundays. The store can be contacted directly at (973) 328-1234.