TruBlue Home Service Ally Expands to Northeast Bergen County, NJ

NORTHEAST BERGEN COUNTY, NJ – TruBlue Home Service Ally, the franchise that provides home maintenance, and senior modification services for busy adults and seniors, has announced the opening of a new location in Northeast Bergen County, New Jersey. Recognizing the increasing need for senior home services that support aging in place, TruBlue is emerging as a leader in the booming handyman and senior home modifications industries. Entrepreneurs are increasingly recognizing the strength of the brand’s innovative business model, low startup costs and simplified operations.

One of those entrepreneurs is Renzo Contreras—the franchise owner and local resident behind this upcoming TruBlue location in New Jersey.

After more than 33 years at Verizon, Contreras took early retirement and found a new calling rooted in personal experience. The loss of his 99-year-old grandfather in a nursing home under difficult circumstances deeply affected his family and inspired him to help seniors remain in their homes with dignity. That’s when he discovered TruBlue. As a U.S. Air Force veteran, Contreras saw the opportunity not only to support seniors, but also to give back to the veteran community — a cause close to his heart. Now, he’s focused on building a business that makes a real impact in both areas.

“It was the mission — helping seniors age in place — that sealed the deal for me,” said Contreras. “But just as important is being able to support fellow veterans. We’ve all served, and now I want to serve them.”

“We couldn’t be more excited to bring TruBlue to Northeast Bergen County and we couldn’t have found a better partner to help us do it than Renzo,” said TruBlue President Sean Fitzgerald. “As a country, we are experiencing a number of seniors who need help due to the rapid growth of the senior population. However, almost no one is offering home assessment, modifications and maintenance programs for seniors, despite staggering demand. We’re virtually alone in this segment, and we’ve seen tremendous growth as a result.”

So far this year, TruBlue has celebrated several signings, entering new markets across the country.
An April 2022 report by the University of Michigan Institute for Healthcare Policy and Innovation found that 88% of adults aged 50–80 “felt it is important to remain in their homes for as long as possible.” TruBlue offers support both inside and outside of the home to help those seniors stay in their home longer. From adding grab bars and replacing door handles, to renovating tubs for easy access, the list of possible senior home modifications for safety and ease of use is vast.

Along with its focus on senior safety, TruBlue is one of the first franchises to offer subscription- based home maintenance packages. Just like it’s important to maintain your car, it is equally as important to maintain your home, typically a customer’s most valuable asset. For busy adults and seniors, it can be hard to keep up with the demands of their homes. With various customizable, subscription-based services, customers can select a TruBlue home maintenance service package that fits the specific needs of their home and family, so they can enjoy hassle-free living.
One of the most popular TruBlue offerings is their Home Ally Maintenance & VIP subscription services which ensures regularly scheduled visits from a handyman to handle home maintenance and to-do list items like storing patio furniture, changing batteries and lightbulbs, fixing holes in walls, or caulking sinks and tubs. For seniors in particular, TruBlue is dedicated to ensuring aging adults avoid potentially dangerous situations, like climbing ladders.

For the low startup costs ranging from $65,000 to $91,000, TruBlue franchise owners can leverage a streamlined operational model to provide three in-demand services—traditional handyman services, new home maintenance & VIP service packages, and essential aging-in-place home assessments & senior modification services -- to their community. This also makes the business a popular add-on concept for franchise owners and entrepreneurs who are already operating complimentary businesses in the home services or senior services space.

Now, as awareness around aging in place continues to increase and TruBlue makes waves in the industry, Fitzgerald says the team is excited to continue welcoming new franchise owners like Contreras into their system.

“The senior population is increasingly in need of our trustworthy home service providers, which is why TruBlue has been expanding rapidly over the past few years,” said Fitzgerald. “Now, we intend to keep that momentum going as we make major gains toward our goal of over 200 units by 2025. We are looking for qualified, passionate and community-driven professionals to help us expand our footprint and establish ourselves as the leading provider of handyman, home modifications and maintenance services for busy adults and seniors.”

About TruBlue Home Service Ally:
TruBlue Home Service Ally® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy handyman, home maintenance and senior modification services. Helping you maintain your home both inside and out, TruBlue’s services include handyman projects and to-do list chores, preventative home maintenance programs, kitchen and bath remodels, seasonal work, and senior modification services, all handled by professional, bonded and insured Tru-Pro® Technicians. TruBlue franchise owners are required to complete senior home safety certification programs through the NAHB and Age Safe America. As certified specialists, TruBlue franchisees are able to perform aging in place home safety assessments and can make recommended safety modifications as needed.

All locations are independently owned and operated. Service offerings, certifications, and licenses vary by location.