Italian Market Uncle Giuseppe's Opens In Greater Morristown: 5 Things To Know

MORRIS PLAINS, NJ — You can finally step inside Uncle Giuseppe's in Morris County. The Italian marketplace and full-service grocer opened its new location at the Briarcliff Commons shopping center (1711 Route 10, Morris Plains).

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Uncle Giuseppe's touts itself not just as a supermarket but an "experience," specializing in traditional Italian recipes and ingredients. Here are five things to know about the new store:

1. What is Uncle Giuseppe's?

The full-service supermarket was founded in 1998 and is primarily based on Long Island. Uncle Giuseppe's has eight New York stores and one in Ramsey, Bergen County.

The Morris Plains location includes a full-service deli, specialty butcher, scratch-made bakery and its notable viewing rooms where they make fresh pasta and mozzarella daily. The store also has full grocery, daily and frozen-food sections.

2. The doors are open, and the grand opening is coming up.

Uncle Giuseppe's in Morris Plains has perhaps not so quietly opened already, with the business announcing on social media that customers can come inside for a sneak peek.

The grand opening takes place Friday and will include live music and food sampling.

3. Uncle Giuseppe's will offer online ordering soon.

Online ordering will become available Feb. 1 for the Morris Plains market.

4. The Ramsey store has received primarily good reviews.

Time will tell what the Morris County community thinks of Uncle Giuseppe's. But the nearest store in Ramsey has primarily positive customer reviews, averaging 4.6 stars out of 5 with 2,416 Google reviews.

Here are a few of the reviews left on Google:

"Gourmet grocery store is an understatement. This will be my go to place for chocolate, candy, cheese, pasta, espresso, pastries, sauce and more. The emphasis at this place seemed to be handmade and authentic. The store was wonderfully laid out despite having soo much inventory. Very easy to navigate. Will definitely return."

"The Best!!! Your seafood dept. was so pleasant during a busy Christmas Eve morning. (6am) Best service! Thank you and Merry Christmas 🎄 from your shopping fan from SC. We Never miss a visit to see Uncle Giuseppe's when up from the south. :)."

"We love coming here for specialty items. Their fresh mozzarella is out of this world. Especially when you can get it hot after it’s just been made!!! We also get chocolate covered pretzels, everything in the bakery and some of the pre-made salads/dinners. We even got our wedding cakes there!!!"

"Romantic Italian themed supermarket with great assortment of prepared foods and meats."

5. It's going to be big — as in, physically big.

With all due respect to the small, neighborhood grocers, this doesn't seem to be one of them. Uncle Giuseppe's takes up a lot of space.

Uncle Giuseppe's in Morris Plains is 37,801 square feet. The supermarket is the second-biggest tenant in Briarcliff Commons, behind only Kohl's (79,998 square feet).

After Kohl's and Uncle Giuseppe's, the Briarcliff Commons shops measure much smaller, with none exceeding 8,500 square feet, according to property records.

Find out more at the Uncle Giuseppe's website.

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