Schools
School Bus Advertising: All Wrapped Up in Red Tape
Four pages of proposed regulations for a one-page law help explain why NJ school buses have that bare look
Enacted this winter with overwhelming support, the New Jersey law allowing districts to sell advertising on the sides of school buses was a sign of the times, a chance for cash-strapped school systems to raise any revenue they could.
And as simple as the original idea sounded, nothing about it has been easy. Proof could be seen in the four pages of regulations before the state Board of Education yesterday, all for a one-page law.
The new regulations define how the ads should be attached to a bus, what the ads can contain, who would handle the transactions, and how it all would be tracked.
